Dear Friends of Bitter End,
It’s hard to believe yet another Bitter End season lies just beyond the horizon, and with it comes anticipation and appreciation for all those who make Bitter End the unique and magical place it is. It’s been really gratifying to watch our guests return again this past season to stroll on our beaches, mess about in our expanded Club Fleet, drink, dine, and shop in the Bitter End Village and marina, and continue to bring life to this place we think of as the heartbeat of North Sound.
This past Spring, we were fortunate to have a bunch of our family together at Bitter End for an unplanned but fantastically fun few days. We were three generations: grandparents, twenty-somethings, tweens, and tot. Everyone was able to seek their kind of adventure (or relaxation), yet there were plenty of spontaneous family gatherings and fun as well!
Watching the next generation experience this place, which is so special to all of us, brought back a flood of memories. Sitting on the beach as my nieces and daughter splashed about in the sparkling and turquoise Sound, it was impossible not to think back to the long, sun-drenched days we spent immersed in the sea, playing with new friends, hunting for shells, sailing to nowhere in particular, living the dream. Bitter End really is a uniquely wondrous place for kids of all ages.
It was thrilling to see the property so vibrant and buzzing with activity during our stay. For the past couple of years, the marina has been a hub of activity and the center of our Nautical Village. Now, we’re excited to let you know that we’re expanding our hotel offering with the addition of 10 new boutique accommodations.
By late 2024, we will introduce 4 luxury Beach Bungalows and six additional Marina Lofts, bringing our hotel offering to 12 rooms. Plans to expand to 18 rooms are on the horizon.
The Beach Bungalows are nestled on Pelican Beach just north of the Village and boast private water access, unmatched sunset views, and beautiful, beachy décor.
Our new Marina Lofts, cantilevered over the sea, reflect a nautical vibe coupled with modern comforts and amenities. These rooms have private docks overlooking Bitter End’s anchorage as well as breathtaking views of North Sound and the setting sun.
Looking further beyond the horizon, we are planning for a luxury spa, pool, additional retail amenities, an expanded yacht club concept, and a limited residential offering. We have a lot of great things ahead!
While we continue to invest in our property, we believe that it’s equally important to invest in our community and surroundings. We have done so via The Bitter End Foundation, our US-based 501(c)(3). The Foundation supports projects and causes in and around the BVI, especially those that encourage good stewardship of marine ecosystems and address the unique needs of communities whose livelihoods depend upon the sea. To our global family and friends, we are grateful for your continued support.
A heartfelt Bravo Zulu to the Bitter End Crew for delivering a warm, safe, and vibrant guest experience. Our shared passion for the sea is a huge part of what makes this such a special place. To our guests, fans, and friends near and far, we look forward to seeing you again soon! There’s a whole lot of fun awaiting you at BEYC!
Wishing you fair winds and following seas,
Lauren Hokin & The Bitter End Crew
